at citizen level

Degrees of individual accountability & personal responsibility vary among our population, ​as do the many challenges that exist for consumers.

Without enabling and engaging consumers at an individual level,
​the challenges we face can not be met.

• no incentive
  
• indifference
• inconvenience
• misinformed
• lack of urgency
• expense
• laziness

at city level

At the municipality and local government level, there is often not a smarter or scalable answer to the problem. Waste management companies are without a more sustainable solution to offer.

​However, as landfills are now operating at capacity or overfilled, the urgency to implement a sustainable environmental solution is high.

• costly sorting
• cross contamination
• inefficient processes
• expensive machinery
• labor intensive
• low recovery rates
  
• not scalable